About
Two decades at the intersection of strategy and change.
Rasha is a senior strategic leadership advisor with over two decades of experience working with C-suite executives across financial services, technology, social services, and government.
Her work sits at the intersection of strategic transformation, digital change, and human-centred design — disciplines she has spent her career integrating into a coherent practice.
Rasha is experienced transforming business operations, shaping corporate and technology strategy, delivering cost out and productivity, digitising and reengineering end to end business processes, and delivering complex enterprise and technology solutions. Rasha managed large-scale operations and budgets (~$1.4B strategic change portfolio); led large teams (1400 staff); and driven complex productivity and technology programs (~$1B cost out).
She works selectively with a small number of clients at any one time, ensuring each engagement receives her full attention and is tailored precisely to the context.
"I don't believe in transformation as an event. It's a capability — one that organisations build, or don't."
How I Work
Guiding principles.
01
Strategy without humanity fails
The most rigorous strategy will stall if it ignores the human experience of change. I design both together.
02
Complexity is navigable
Large organisations are complex adaptive systems. With the right frameworks, that complexity becomes a source of advantage.
03
Leadership is a design problem
How leaders show up — their behaviours, decisions, and presence — can be intentionally shaped and developed.
04
Outcomes over outputs
Reports and recommendations are not results. I stay engaged until the change is real and measurable.
Background
Selective Career history.
Sep 2023 — Mar 2025
Chief Executive Officer
inTouch Multicultural Centre Against Family Violence
CEO of Australia's leading specialist family violence provider dedicated to assisting migrant and refugee women with person-centred, integrated, and culturally responsive services. inTouch works across the family violence continuum, providing case management, men's behavioural change programs, a fully accredited community legal centre, specialised migration assistance, recovery and healing programs, training and community capacity-building. $10M, ~80 staff.
Jul 2021 — Dec 2022
General Manager, Program Delivery
Commonwealth Bank of Australia
Responsible for the delivery of group-wide programs across CBA; managing the Group's Simplification and Cost program; leveraging operations digitisation and offshoring; technology simplification; vendor spend management; uplifting financial crime quality assurance framework; supporting CBA India Global Capability; delivery and sequencing of critical risk change and dependencies; and managing the Group Executive office including Board updates and BEAR.
2019 — 2020
Executive General Manager, Business & Private Banking
National Australia Bank
Responsible for the Business and Private Bank (B&PB) operations including Home and Business Lending credit assessment, customer account servicing, lending maintenance and Banker support. Setup the business and home lending middle office; implemented process automation and digitisation; uplifted banker capability and sales performance; driven policy simplification; and, led crisis management. 1,400 staff, $200M p.a. budget.
1999 — 2019
Simplification Lead and Head of Australia Division Project Delivery
ANZ Banking Group
Multiple roles across Delivery, Product Management, Strategy, Technology, Operations and Distribution. Led the transformation agenda for Retail, Operations, and Commercial Bank. Played a key role in shaping the ANZ Technology transformation strategy. Ran the Australia Division PMO and investment. $1.4B, 450 staff.
Education
Academic background.
Aug 2023 — Nov 2023
Artificial Intelligence: Implications for Business Strategy
MIT Sloan
2018 — 2019
GAICD
Australian Institute of Company Directors
2017
Unlocking the Potential of Digitisation and Industrialisation
MIT Sloan, Boston
2011 — 2014
Master of Business Administration (MBA)
Melbourne Business School, Melbourne
1992 — 1995
Master of Applied Science in Information Technology
RMIT University, Melbourne
1986 — 1990
Bachelor of Computer Engineering
Kuwait University
Interested in
working together?
Engagements are selective and tailored. If you're navigating a significant transformation or leadership challenge, I'd welcome a conversation.
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